Lately, I had the privileges to have my lunch at Pavilion Bukit Bintang. I been to its food court the first time on October 2007 which is a month after Pavillion official launch date. Nothing really impress me, it is just another shopping heavan for shopholics. However, something which I still cannot comprehen until today is the long queue of JCo Donut fans since the first time I saw them last 2 months until today.

 

The first time I saw the long queue and crowd was on a Saturday afternoon during my first visit. My friend and I staring at the queue and wondering if there is any lucky draw or discount offered from JCo Donut that drives people crazy by queueing so long. We thought, ok......maybe it is a new brand in Malaysia, everyone has the temptation to try new food, so everyone queue for the new JCo Donut......Well.....Looks normal to us.

 

Second time I saw the queue was during lunch time early Dec 2007. The queue is even longer during this time.....Well, we think.....lunch time...long queue....that is normal as well.

 

The third time of visits, we saw the queue was not as long as before, so we decided to buy ourselves the donut for a try and see if we can know what is the secret attraction of the donut. Well.....we queue for 1 hour  and brought back 2 dozen of our 'hardworked queueing' donuts. We can't believe we really waited 1 hour for the donut and we promised ourselves....no one can ever persude us to queue again just for donuts. We produly walked back with our victory donuts and this time, people looking at us with envy.

 

While we are waiting for our donuts, a Malay lady came to me and asked, "Why so many people queue here ?" I smiled with big grin and narrow eyes answered to her politely that, "I also not know and I am also wondering why". Then both of us, laugh with the answer.

 

Today, we went for lunch at almost 3pm. Same food court and we thought the queue at JCo Donut shouldn't be long because it 3pm is tea time and not lunch time. However, to our suprise, the queue is even longer than before and JCo Donut fans are queueing patiently waiting for their donuts again. WOW!!! ....this is seriously NOT normal anymore. What is so attractive about the donuts? Why all these people want to make use of their precious time and queue for hours for a donut?  This is really unbelievable and I wonder how long can this situation persists.

 

I ate the donuts twice.........hmm..........I am not a food lover or tester or whatever the name you call it for people who are good at food tasting. I failed to appreciate the uniqueness of the donuts as compare to the other donut brands in the market, and I seriously still unable to understand why people queue for hours just for the donuts. Maybe those of you who not yet experince the taste of JCo Donuts before will think I had wasted the opportunities of eating the donuts by failing to feel its uniqueness.

 

However, I am still very very blur with the motivation behind the long queue of JCo Donut fans. My boss said.......this is the power of branding. Hmm......

虽然近两个月的天气较冷，可是发觉自己的冷静度却大幅的下降。。。。

 

智慧的增加也随着冷静度的下降而凝结，而且没有任何提升的显示。。。

 

---- 希望太阳快出来，好让我的冷静度恢复正常，智慧迅速提升更高一层楼。 ----

当今良心值几两银子？诚实又值几两银子？

 

不想说太多。。只想快快完成该做的事。。是时候该平静下来想想自己的所做所为和将要走的路。